Nearly two decades, the domestic sanitary ware market has experienced a process from scratch, from disorder to scale, the sustained booming real estate industry and building decoration industry at the same time for the growth of sanitary ware enterprises to provide a strong foundation and protection. At present, China has become the world's ** largest producer and consumer of sanitary ware facilities, Chinese sanitary ware accounted for 30% of the world's total, sanitary fittings also accounted for almost 35% of the world's total, while at the same time, some of the sanitary ware brand with brand influence and appeal have also appeared on the international stage.

Over-reliance on foreign brands

Fatal injury - too dependent on foreign brands

These brands in terms of product quality, branding and other aspects already have a certain strength, but still face the problem of entering the domestic high-end architectural decoration projects difficult. As the main consumer of the domestic high-end market of five-star hotels, their decorative projects in the sanitary ware procurement, but the main choice of the international sanitary ware brand rather than local products, which is a domestic sanitary ware industry have to face and think about the cruel status quo.

There is no flagship enterprise, which means that there is a large profit margin in the industry, so the scale barrier is not obvious or does not exist at all. Then in the formation of the market before the orderly scale, the industry is bound to carry out a spontaneous brand consolidation, and with it, those with low technological content, no research and development capabilities, and rely on imitation, low-priced impact on the market brand will die out in two or three years, and then gradually form a ** brand domination of the situation.

Development direction - continuous integration and challenges

High-end itself is a contest of value innovation this integration of the situation for sanitary ware enterprises, is the opportunity and challenge, how to do in the integration of bigger and stronger, so that the sanitary ware to become home appliances after another can be internationally renowned industry, is the top priority of each sanitary ware enterprises need to consider.

Of course, the word "flagship" is simple to say, not easy to do. In addition to the enterprise itself, the government, society, decorative industry should also be given to the national brand of fair competition in the market environment, with the full liberalization of the Chinese market, should be open to the market in exchange for the development and progress of Chinese enterprises, creating China's world ** enterprises and brands.

If the past two decades of the sanitary ware market, only the international brand of the solo dance and song, then the next time, it should be the end of the national brand to see the light of day.

Intelligent humanized design alone

Bathroom products are special because it is one of the product use and experience concentration ** high home products. A comfortable and eye-catching bathtub for a family is as important as the status of the sofa and bed.

For future changes in sanitary products, many sanitary manufacturers have said that with the improvement of people's consumption level, modern sanitary products not only to meet the needs of residents' lives, but also in the entire residential area, public places, office facilities, hotels, leisure areas, etc. There is a demand for sanitary products consumption. Modern sanitary ware products will become more and more competitive, a variety of high-tech means as well as the large-scale application of art and culture has become the inevitable trend of sanitary ware products and selling points.

A few years ago, many foreigners will lament the Chinese family bathroom "convenient place" is too "inconvenient". Today, the bathroom space has become the focus of our home improvement, some ** brand intelligent automatic toilet has entered the ordinary people's homes. Such as the Eagle Sanitary Ware no-flush urinal, Angel angle series of suites, Gamma one-piece combination of bathroom cabinets, barrier-free bathroom products and other innovative design, are not a set of humanized intelligent products in one.

The trend of simplicity affects the overall decoration of the room, but also affects the development of the bathroom, so the bathroom equipment often become "simple" and "convenient". Washbasin is no longer the pursuit of marble countertops luxury; toilet is no longer bulky and huge; more and more rational consumers will not not consider the area of their own bathroom, and go to the installation of large bathtubs or showers full of faction.

Imitate home appliance marketing stores specializing in two-pronged approach

Has always been, due to sanitary ware in the brand attributes, product connotation and value-added, after-sales service and other aspects are considered quite close to the home appliance industry, and therefore often used to compare with the home appliance industry. In recent years, the sanitary ware industry has also begun to absorb more and more home appliances and other industries of advanced marketing concepts and practices, mainly in the increase of end-consumer advertising investment, focusing on after-sales service, the absorption of cross-industry marketing and management personnel, focusing on manufacturers and dealers of training and so on.

The sales advantages of hypermarkets ** embodied in a fixed target audience and a relatively stable flow of people, which is the primary reason for companies to choose to station in the store.

But as KFC, McDonald's will be opened in the vicinity of department stores, the United States, Gree will be opened in front of the store Gome Suning, bathroom industry, independent stores also began to blossom in front of the home furnishing stores.