Reporters by visiting the Shilihe, Jimei, home furnishing market, such as building materials, home furnishing market, to understand that today's sanitary fittings market can be described as having entered the age of war. Retailer Ms. Lv told reporters: a few years ago the market is in a polarized situation, imported brand products occupy the high-end market, aesthetics, quality and other standards are higher than national products, but the price is relatively high. While the national brand in the price is dominant, many consumers or units to consider the cost will also consider buying such products. Today's market is different, the national brand after several years of polishing, as well as the experience of taking the long and short of the experience, from the style design has been greatly improved, has long since been out of the style of the old single dilemma. The continuous progress of technology, but also gradually close the distance with foreign brands. Now consumers will often consider domestic brands.

Retailer Ms. Lu's statement, in the manufacturer has been verified. Through the retailer reporter dialed Andeli Sanitary Ware Co., Ltd. phone, the relevant marketing management personnel expressed the same point of view: it can be said that the development of Andeli Sanitary Ware is reflecting the development of China's sanitary ware fittings industry forward course. At the beginning of the enterprise was founded, the operators will realize that the domestic brand bathroom accessories if you want to take back the domestic market, and foreign brands to share the world, it is necessary to practice hard, technology is the core element. In the past few years, the company has a number of patented technologies, and gradually improve the advanced production equipment. At the same time, the company actively absorbs the design concepts of international brands, cultivates and builds its own design and management team, and only if the products are good, the company will have a broader space for development. In the past few years, Andeli's Lair Shi Dan and other sanitary ware accessories have been transformed into the industry's dark horse and become the industry leader.

Details determine success or failure domestic sanitary ware accessories should pay more attention to small details

“Details determine success or failure” this original vocabulary used in students, and later was transplanted to a famous management book, became a household name “management mantra”. However, the development of China's sanitary ware fittings industry, if the word to define, more apt.
There is such a set of figures: in 2005, China's faucet market size of about 30 billion yuan, industrial sales value than the same period last year, an increase of 32.75%, profit growth of 44.49%, showing a blowout. From the figures, the market seems to be very good to do. However, with the depth of the study, the results are not optimistic, 30 billion of the sanitary ware industry is not even a local brand sales of more than 500 million! High-end market is almost entirely occupied by imported brands, and even whether the use of imported brands of sanitary ware has become a hotel star rating standards.
After 6 years, we have seen more and more domestic brands such as Lyle Shi Dan bathroom accessories series came to prominence, this change shows that the domestic bathroom accessories turnaround battle horn has been gradually approaching, a few years in the practice of hard work has also been effective, however, the road is long, it is a long way to go, the industry's senior experts put forward the “revolution has not yet succeeded, comrades need to work hard,” the calm thinking.

In the domestic brands have been rejuvenated, recovering the domestic sanitary ware accessories market is getting louder and louder when the horn, a domestic university professor of marketing, market analysis expert Professor Liu pointed out that: “Whenever consumers choose products will also consider the brand, style, functionality and other major factors, and these factors are bound to be considered in conjunction with the price. So what kind of sanitary ware to buy the most cost-effective decoration consumers are most concerned about the problem. National brands should pay more attention to cost-effective issues, not because of design, patents and other cost factors and the loss of the original market price advantage. In addition, the service in the consumer process is also very important, do not appear the problem of the tiger's head and the snake's tail. In addition, Prof. Liu also pointed out that: the relevant state management departments should also note that a point in the purposeful support of state-owned brands at the same time, but also should be placed in the perspective of the market management above, to avoid a mixture of good and bad to the second-best

Products to disrupt the market, to the domestic sanitary fittings industry has been the emergence of vitality dragged back.
Details determine success or failure, what should we do?

For enterprises and relevant market experts and the current consumer market conditions, the senior market analysts also put forward a few suggestions:

1, absorption and innovation

From Andeli and other domestic sanitary fittings enterprise's successful experience is not difficult to see, absorption and innovation for the importance of the enterprise. With the growing superiority of people's material standard of living, the aesthetics of the product requirements will be increasingly high. Take an inconspicuous faucet as an example, a careful study of the evolution of the history of the faucet, and ultimately found that the appearance of modeling and spool technology is the development of the industry's two major focuses. Product aesthetics and technical details are the first thing to consider.

2, the quality of the core of life

If the appearance and the use of technology is to open the heart of the consumer's magic weapon, the